{"id":88553,"date":"2018-10-24T15:15:45","date_gmt":"2018-10-24T20:15:45","guid":{"rendered":"https:\/\/www.uscho.com\/?p=88553"},"modified":"2020-08-24T14:15:13","modified_gmt":"2020-08-24T19:15:13","slug":"canisius-new-uniform-scheme-means-people-will-talk-about-what-were-wearing","status":"publish","type":"post","link":"https:\/\/wp-admin.uscho.com\/2018\/10\/24\/canisius-new-uniform-scheme-means-people-will-talk-about-what-were-wearing\/","title":{"rendered":"Canisius’ new uniform scheme means ‘people will talk about what we’re wearing’"},"content":{"rendered":"
\"<\/a>
Canisius debuted its new home jerseys last weekend when the Golden Griffins hosted Air Force (photo: Canisius Athletics).<\/figcaption><\/figure>\n

Uniforms are a way for a sports program to create a marketing buzz.<\/p>\n

A special edition game all but requires a special edition look, and it generates a uniqueness. Teams across both the professional and collegiate sports landscape are jumping on the bandwagon together, and a particular look is now an intricate part of selling an event.<\/p>\n

But at Canisius, something altogether different took shape this offseason. The Golden Griffins opted for a more radical change when they designed their new home jersey, debuting gold primaries last weekend when they hosted Air Force in Buffalo.<\/p>\n

\u201cWe had our previous jerseys for a few years, so we were ready (for new ones),\u201d Canisius coach Trevor Large said. \u201cI\u2019m in Year 2 as a head coach, and I wanted them to be very different. I would love for us to become the \u2018Oregon of college hockey\u2019 where we are as bold as possible. It\u2019s part of recruiting. I wanted our alumni to see it and think that they\u2019re different, sharp and bold. Some people will love them. Some people will hate them. But people will talk about what we\u2019re wearing.\u201d<\/p>\n

It\u2019s part of a uniform revolution of bold colors across college hockey.<\/p>\n

Canisius is most identifiable with teams like Quinnipiac and Merrimack, both of whom wore gold as the primary home uniform (though Merrimack switched to white this year). Minnesota State introduced gold as its primary home color this season but wore a white alternative against Boston University.<\/p>\n

The jersey itself is the product of a long creative process that included resources like Canisius videographer Aidan DeTine, who as a member of the audio-video program had been designing on his own for years. The process dove into detailed aspects of the jersey, such as the team\u2019s circular crest, which then became reality after Canisius Giving Day raised over $47,000 in a 24-hour period.<\/p>\n

\u201cThe next day, we ordered the jerseys,\u201d Large said. \u201cWe had the concept ready, but I wanted to see what came out of that day. When we saw what happened, we said, \u2018We\u2019re going to get the best jerseys in college hockey. So let\u2019s do it right.\u2019<\/p>\n

\u201cWe had looked at a bunch of templates. This one is based off the Dallas Stars template. We tweaked it and added some symbols in some different spots. I particularly love the white and blue stripes (at the bottom) because it\u2019s untraditional.\u201d<\/p>\n

It made the Golden Griffins the first Atlantic Hockey team to wear a colored primary shade since Bentley wore gold in the early 2010s, but it\u2019s the latest step in the league\u2019s ability to push its own marketing to the forefront. Atlantic Hockey doesn\u2019t dictate restrictions other than an in-game contrast, so teams have the ability to create what works best for them.<\/p>\n

\u201cThe guys love them,\u201d Large said. \u201cWhen they got to campus, we set up the locker room, but we asked that they kept everything off social media. They all wanted to take pictures, but we told them not to blast anything out because we wanted to do a release. That was probably the most difficult thing, but they were blown away. We had known we were going to use SP for the jersey, and that\u2019s kind of school-driven through the contract. But there were no restrictions on design from the school or from SP. They let us do what we wanted. When we decided on ours, we knew it would be the sharpest.\u201d<\/p>\n

Around the league, teams are pushing that creative envelope.<\/p>\n

Robert Morris and Army West Point, for example, embraced tertiary colors in recent seasons for red and gold jerseys, respectively. RIT, which historically wore white, black and orange shirts, wore a one-time orange throwback against Colgate this past weekend and introduced \u201cblackout\u201d uniforms against AIC last season.<\/p>\n

Air Force wore a number of thirds through the years and wore gray against Colorado College. Holy Cross\u2019 recent uniforms pushed the envelope with its diagonal lettering, which Niagara also utilized, and black piping, and the Crusaders added a third gray jersey for good measure.<\/p>\n

It\u2019s creating a new market where teams are required to both embrace tradition while creatively staying ahead of a growing curve. Teams like Boston College, Clarkson and Michigan Tech have gold options but have a shade of white. Others, like Brown, incorporated off-white or tan shades to the traditional primary and secondary looks.<\/p>\n

\u201cI love the challenge,\u201d Large said. \u201cHockey tradition tells me not to push the limit. Traditionalists with classic jerseys create that challenge to get to older alumni. You wonder if they\u2019re going to love it or hate it. But ultimately the guys who we want to be the most happy are the guys who are wearing (the sweater). They need to feel energized and proud when they put it on.<\/p>\n

\u201cBut we also have to pay attention to the market in recruiting,\u201d he said. \u201cWe wanted guys to see Canisius and see a presence. We want people to talk about (the jerseys). They want to know what we\u2019re wearing. You have to have more than one wow factor, and a jersey is something you can attract someone to your program with. I want the next version to continue a tradition of being bold.\u201d<\/p>\n

I\u2019ve always been a sucker for a good uniform. Tradition is important, in my opinion, because it links history. I probably couldn\u2019t pick five hockey players out of their teams\u2019 lineup, but I can turn on a game and immediately know who is playing based on logos and uniform schemes. There\u2019s a beautiful history woven by things like Montreal\u2019s ability to wear the same uniform for 100 years or the New York Yankees\u2019 pinstripes. When people say \u201cNotre Dame,\u201d for example, I immediately think, \u201cgold helmet.\u201d<\/p>\n

I understand that there\u2019s also a way to create tradition by being radical. People watch Oregon football because they don\u2019t know what the Ducks will wear. The Winter Classic introduced some of my favorite hockey jerseys, and MLB\u2019s Players\u2019 Weekend joined the NFL\u2019s Color Rush and NBA\u2019s Christmas uniforms in recent forays with varying degrees of success. That said, going too radical can wind up in the same category as the New York Islanders\u2019 1990s fisherman uniform.<\/p>\n

Blending the two schools of thought isn\u2019t easy. A number of college hockey teams introduced off-white or cream jerseys in recent years, and I\u2019ll never fault anyone for taking the plunge. It\u2019s a way to move forward, and in an emerging league like Atlantic Hockey, it\u2019s a way to put a team on the map. There is tradition, but the AHA is the ultimate \u201cnew school\u201d league. To me, that\u2019s good reason to load in newer, bolder looks for a newer, bolder era.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Golden Griffins opted for a more radical uniform change when they designed their new home jersey, debuting gold primaries last weekend when they hosted Air Force in Buffalo (photo: Canisius Athletics).<\/p>\n","protected":false},"author":91,"featured_media":111376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[812],"coauthors":[804],"acf":[],"yoast_head":"\nCanisius' new uniform scheme means 'people will talk about what we're wearing' - College Hockey | USCHO.com<\/title>\n<meta name=\"description\" content=\"The Golden Griffins opted for a more radical uniform change when they designed their new home jersey, debuting gold primaries last weekend when they hosted Air Force in Buffalo (photo: Canisius Athletics).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uscho.com\/wp-json\/wp\/v2\/posts\/88553\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canisius' new uniform scheme means 'people will talk about what we're wearing' - 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